The Chicagoland Bicycle Federation -- CBF for short -- wants to expand its mission.
While I support the expanded mission, it was STUPID to throw away all the equity in the CBF name. It's now called the Active Transportation Alliance, or ATA.
Are we ashamed of being Chicagoans?
Are we ashamed of being bicyclists?
Does ATA mean anything except a failed airline?
Could you not find some name that hearkened back to the CBF equity, rather than turn your back on it so completely and ashamedly?